Shane Liddell: Let's talk about WealthBlock. Look, I've always liked your platform. I've been a champion of the platform from the first demo you gave me, quite some time back Seth, and I've had another one since then, because I like to keep updated on what's going on. Look, I believe the differentiator with platforms is, you know, what are you offering the issuer within the platform? And you're a modeling guy too Seth, I know this and you'll understand that if you make the issuer's life easier within the dashboard. You're not having them here, there, this platform, and, oh, let's use this and let's go to Facebook and blah, blah, blah, blah, blah. So you can build a tool kit within a platform. I know, you guys are doing that. And I've seen some of these things that you're rolling out. I, as I said, I've been a champion of your platform purely because of the angle that you're taking in what I've just mentioned, that you're building in some of these issuer tools into the platform, whether that's through API or . . .