Ashley Poynter:

Yeah. I mean, the pandemic was really obviously a game changer in a lot of different ways on the payments front. I mean, I think it was just digital mark or digital payments were already on the rise, but that really took it over the edge and things like contactless payments, digital wallets, things that were kind of stagnating really took off because no one wanted to touch cash. So that was really interesting to watch and to write about for some of my clients, you know, just in content marketing, I think it's become more important forever, especially for fintechs because everyone's online now, right? People are just digital. First is the way you have to be. That's the era we're living in now. And so I think a lot of organizations are starting to have this light bulb moment [snaps] that, "Okay, we really need to get our online presence situated. We need to be putting out content online."You know, and it's really this hard, hard shift towards online channels and getting involved because that's where the audience is.

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