Ashley Poynter:

Getting started is the biggest thing. I think I see two different types of organizations. One is the organization that needs to get all the ducks in a row before they do anything. Right. The, the bad thing about that, how does that they never get started, right? They're just constantly, you know, moving around the pieces on the back end. And the other side is just kind of getting into it blindly and throwing stuff at the wall and seeing what sticks which is a good way to get started, but it's going to be way less effective than I think, you know, starting with a strategy, even if it's a basic one. Have an idea of what you want to do, understand what the story is that you're trying to tell. And and then I think research too, right? Make sure you understand who you're trying to tell that story to. One of the big, big misses I see a lot of organizations have is not fully understanding what their buyer or audience persona is. Right? Because you're not gonna find those people. If you don't understand who they are and where they're getting their information.

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